KPIs impact people's habits

Can AI Improve Sales Productivity in Pharma

William Hewlett, the founder of HP, said, "You only can manage what you measure and what you measure gets done!"

KPIs drive the efforts of people toward the measured direction. You can easily test this yourself: Change the dis- play of your car's computer from indicating "average km/ hour" to "l hour/100km". It changes your driving habits!

According to Bob Davids, management is about control and there are only three things that can be controlled - Time, Quality and Money (TQM)... People do not come under TQM as people cannot be managed or controlle

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