Analytical and critical thinking skills are the pre-requisites for a brand manager to analyze and interpret the data collected during eld work and convert it to information.
After eld visits, to analyze and think critically, ask these six questions:
1.1 What shall I do next which is really different, yes, really different?
1.2 What is stopping me from doing something really different?
1.3 What is the most important thing which I should do for my brand?
2.1 Why is this problem with my brand happening?
2.2 Why is it important for me to try differently?
2.3 Why not give the new idea a try?
3.1 When will I start working on the problem?
3.2 When will I fnish?
4.1 Where will the brand go if I don't get the information?
4.2 Where else can I get the data required?
5.1 Who will solve the problem?
5.2 Who will bene t the most from this?
5.3 Who shall I involve to take me there?
6.1 How shall I get there?
6.2 How do I know I am on the right track?
6.3 How will I get others interested?
Getting answers to these six questions can really help a brand manager to get answers to all the critical questions required to build a strong brand. He can convert Real Field Work Data to nurture his brand. Brand Managers who use analytics well, outperform those that don't. Good Fieldwork Data = Good Marketing
Thanks for reading!